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Michael Bierut has been a partner in New York office of Pentagram. According to his Pentagram online biography, he is responsible for leading a team of graphic designers who create identity design, environment graphic design and editorial design solutions.
Based on what I see in their (Pentagram)'s website. They design architecture and interiors, books, branding and identities, digital installations, exhibitions, film and video, interiors, products, posters, and websites. So almost every designers can try to get there for their careers.
Back to the first decade of 20th century, research shown that the experiment with pure form was begun in year 1890s. Designers in Austria and Germany were inspired by their move toward geometric structure and simplicity of form (Meggs, 2014). (picture 1.0) As you can see the picture below, they used geometric structure and the pure form to create a new piece of artwork.
picture 1.0
Move to 1905s - 1907s, they also used the geometric form but added some thing new which is the roman typeface styles (picture 2.0) to create logo, printed catalog, magazines, books and those based in printing styles.
picture 2.0
Thus, in commercial or corporate purpose, graphic design also played an important political role in the early 20th
century, as seen in posters (picture 3.0) and other graphic propaganda produced
during World War I. The governments used poster designs to raise funds for the war effort, encourage productivity at home (Meggs, 2014). You can see that in commercial or corporate purpose or aesthetic , they don't use geometric form but a figures and advance colours to portray the message to people. They also started to use san serif fonts to make it looks simple and relaxant instead of the roman typeface styles, as roman typeface quite a bit serious, formal and vintage kind of feel.
picture 3.0
Of course graphic design still improving and upgrading year by year, inspired by many designers from different country. Late in the 20th century, more and more versatile graphic design activities began to appear in developing countries. There's some factors, including expanded access to professional education at local schools and abroad, the increased availability of computer and printing technology, and a growing base of industrial, cultural, and communications-industry clients (Meggs, 2014). Because of the technology, graphic designers started applied new technology to describe traditional subject matter and iconography (Meggs, 2014).
Slowly come to the digital revolution, as the advance of technology and internet exist. It seems like everything has changed in one second. Graphic design was followed quickly by public access to the Internet. graphic-design activity mushroomed in the mid-1990s when Internet commerce became a growing sector of the global economy, causing organizations and businesses to scramble to establish Web sites (Meggs, 2014). Besides, integration of motion graphics, animation, video feeds, and music into Web-site design has brought about the merging of traditional print and broadcast media (Meggs, 2014). Therefore, you get to have mobile web and mobile apps in these days because the Internet and design merging together to develop more new thing.
So far, whats still remain the same as a graphic designer are the expressive form and the artwork able to communicate to the audiences. Its still important because graphic design is a visual communications.
References
Escobar, R. (2014) 'Michael Bierut Graphic Designer- The Creative Influence Ep.13' YouTube [Video] Available at : https://www.youtube.com/watch?v=O4qX6Lzojyc (Accessed : 10 January 2016)
Meggs, P. (2014) 'Graphic design in the 20th century', encyclopeadia britannica, 3 May, [Online] Available at : http://www.britannica.com/art/graphic-design/Graphic-design-in-the-20th-century (Accessed : 10 January 2016)
Pentagram (2016) Available at : http://www.pentagram.com/#/home (Accessed : 10 January 2016)
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